OUR HISTORY.

THE ROOTS

Asa Bailey establishes On-Set Facilities in Corwen, North Wales, in 2016. The company develops real-time production systems, bringing together the physical set and digital imagery. This is the founder’s earlier technical work, documented retrospectively by RedShark in 2020. It is a starting point for this history, rather than BAI-LEY’s incorporation date.

REALTIME PIPELINE

On-Set Facilities introduces Realtime Pipeline, an installable virtual-production system combining hardware, software and proprietary code. Broadcast’s March 2019 report describes live compositing and a demonstration film directed by Asa Bailey. This milestone records an earlier production system, with immediate on-set feedback central to its purpose. It precedes the later move into generative AI.

INTEGRATED PRODUCTION SYSTEMS

On 23 June 2020, ARRI announces a collaboration between its System Group and On-Set Facilities to deliver integrated virtual-production studios. The announcement brings production-system development together with studio design and integration. It documents a practical step in the founder’s earlier technical work: building production environments for filmmakers, rather than treating individual tools as isolated products.

NVIDIA FEATURES GODBOX

NVIDIA features GODBOX in its coverage of Deathtrap Dungeon: The Golden Room. The article documents On-Set Facilities’ RTX-powered platform supporting previs and real-time compositing, with commentary from founder Asa Bailey. The coverage describes the company’s real-time production work on this interactive film.

NVIDIA’s Korean edition, published 2 August 2021. NVIDIA’s newsroom dates the original English feature to 29 July 2021.

UNITY VERIFIES GODBOX

On-Set Facilities announces Unity Verified Solution Partner status. The announcement records Unity QA confirmation that its technology, including GODBOX workstations and servers, is compatible with the latest Unity Editor releases at that time. This milestone concerns the platform’s 2021 hardware and real-time production scope.

On-Set Facilities announcement dated 22 August 2021, updated 23 August 2021.

NETFLIX

By September 2022, Asa Bailey’s role as Studio Virtual Production Supervisor at Netflix is publicly documented. LBB identifies the role in its 21 September report, while StoryFutures also lists it in his speaker profile. This milestone concerns the founder’s professional experience. The sources establish that the role was public by this date, not an exact employment start date.

BAILEY AI

Generative AI becomes explicit in the public work. Breda University’s 2023 programme advertises Asa Bailey presenting GODBOX and generative AI for virtual production. Later that year, the AI Creative Summit identifies him with BAILEY AI Film Company, the earlier brand. Broadcast publishes the recording in December from the summit held on 16 November.

BAI-LEY

The BAI-LEY name appears in international television-development coverage. C21’s 9 December 2024 report lists BAI-LEY in association with the development of Isolation, an S4C eco-thriller from screenwriter Morgan Gendel. It is a development announcement involving several production partners. It documents the name and project relationship at that time, rather than a completed or released series.

PRODUCTION INTELLIGENCE

A Culture & Code episode published on 10 September 2025 discusses DAVE in relation to recording human and AI contributions, provenance and authorship. The conversation also considers entertainment properties that can grow across productions. This public conversation records the direction of production-intelligence development and the creative questions being considered at that time.

BUILDING THE OPERATION

ScreenSask publishes BAI-LEY’s call for AI artists on 12 May 2026, with recruitment focused primarily on Regina-based production work. The notice records the operational side of the company’s development: bringing people into the production process. It supports this point in the timeline as evidence of recruitment activity, rather than establishing when the company was founded or how many projects were completed.

THE AI COMPANY FOR ENTERTAINMENT.

BAI-LEY is an AI company developing creative intelligence systems and entertainment products. Its current portfolio connects AI FILM COMPANY’s production services, TIMMY’s discovery and viewing, OTHELLO’s likeness participation, and the BAI-LEY PLAY creation interface. The links below distinguish public services and registration from product information, so visitors can explore what is available today without assuming every system is publicly accessible.

A CANADIAN HOME

BAI-LEY has established its Canadian studio at the John Hopkins Regina Soundstage in Saskatchewan, bringing our filmmaking and creative intelligence development together in Regina. The city is our Canadian production base and the starting point for the next planned infrastructure step.

CANADIAN AI INFRASTRUCTURE

We plan to deploy BAI-LEY intelligence on CoreWeave compute at Bell AI Fabric’s new Saskatchewan campus. This is the next step in our ambition to build and operate our creative intelligence on Canadian sovereign AI infrastructure.