The economics of entertainment are changing.
BAI-LEY is an international AI film and television studio working with major streaming platforms, networks and broadcasters to develop films and series.
Our global team brings together artists, heads of department, executive producers and showrunners.
Greater creative freedom. New production possibilities. More control over the work and its value.
One production. Many possibilities.
DRAG TO ROTATE ↔
BAI-LEY brings development, design, production and distribution into one connected system.
Shape the scripts, characters and rules of the world.
Create the people, places, objects, voices and visual language.
Every asset carries its record: who made it, what it draws on, and what it is cleared for.
Bring together generated imagery, live action, virtual production and visual effects. Direct performances, build sequences, edit and finish.
Distribute the work. Help people discover, choose and watch it.
Carry the world and its assets into new films, episodes, games and experiences.
Production budgets should determine how a project is made, without automatically determining the limits of its imagination.
We create new routes to production for projects that conventional methods struggle to make commercially viable.
Bigger worlds. More ambitious storytelling. Productions that once demanded resources far beyond their budgets.
We help filmmakers explore creative possibilities previously constrained by the physical and financial limits of production.
The director's intention matters. So do the contributions of writers, artists, performers and every creative professional involved.
Our approach keeps human creative direction at the centre of production, with meaningful oversight from development through delivery.
Characters, stories, performances and original worlds can have value long after a film is finished.
We put ownership, authorship, permissions and the future value of intellectual property into the production conversation from the beginning.
Generation gets cheaper every month. What broadcasters need is harder to find: work someone is prepared to answer for.
Every asset we deliver carries its authorship, permissions and production history, so the chain of responsibility holds from the first frame to final delivery.
The company. The approach. The work.
Wales, UK · Regina, Canada · Hollywood, Los Angeles · [More studios opening]
studio@bai-ley.com ↗BAI-LEY is an international AI film and television studio working with major streaming platforms, networks and broadcasters to develop films and series. [Current work includes a docuseries for a major international network.]
BAI-LEY connects Wales in the United Kingdom, Regina in Saskatchewan, Canada, and Hollywood in Los Angeles, USA. Its physical production facilities are in Regina. The studio works with filmmakers, producers and creative partners internationally. [Each BAI-LEY studio is run in partnership with a local production company.]
Generative production uses AI tools to create and develop production material, including imagery and moving images. At BAI-LEY, these tools sit within a production process guided by human creative direction, review and refinement.
BAI-LEY works with filmmakers, producers and creative teams exploring new ways to realise ambitious film and television projects, including projects constrained by conventional budgets or production methods.
Human creative direction stays at the centre of the work. The director’s intention and the contributions of writers, artists, performers and other creative professionals inform decisions from development through delivery.
Ownership, authorship, permissions and the future value of intellectual property are part of the production conversation from the beginning. The rights and permissions for each project need to be agreed for that production.
Only if someone can answer for it. At BAI-LEY, every asset carries a record of who made it, what it draws on and what it is cleared for. That record travels with the work through to delivery, so the people commissioning it know what they are receiving and who stands behind it.
Use the enquiry form on this page to send your idea, the type of production and any timing or budget considerations directly to BAI-LEY. You can also email studio@bai-ley.com.
BAI-LEY was founded by Asa Bailey, a British director of series and films for major studios and broadcasters, and a member of the International Academy of Television Arts & Sciences.
His short film Something Pointless, starring Owen Teale and Sophie Thompson, has won [40+] international awards and qualified for Academy Award consideration.
Before BAI-LEY he held positions at Netflix, Saatchi & Saatchi and Grey Worldwide, and helped pioneer LED volume and real-time virtual production. He has carried out R&D for ZEISS, ARRI and RED Digital Cinema, delivered workshops for the Directors Guild of America, and sits on the advisory board of the Studio UK Working Group.
The studio's team brings together artists, heads of department, executive producers and showrunners.
BAI-LEY works on film and television production using AI filmmaking, virtual production and AI visual effects. The studio develops production approaches around each project’s story, creative direction, budget and delivery requirements.
At BAI-LEY, multimodal IP means developing a creative world through connected assets such as characters, performances, environments, design and sound. A film is one expression of that world. Further uses depend on the ownership, authorship and permissions agreed for each asset and production.
The film you couldn't finance.
The series that couldn't meet its budget.
The world that was too expensive to build.
The idea nobody knew how to produce.
Bring us the ambition. Let's find out what's possible.